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Retail: Insights - Discounts

Review the Discounts report to help analyze discounts' impact on sales

Chris avatar
Written by Chris
Updated over a week ago

Accessing the Discounts Report

The Discounts report in Insights offers an overview of orders containing discounts and provides additional analytical data on average item-based and order-based discounts. Utilize this report to gain a deeper understanding of how discounts impact your sales and revenue.

Key Performance Indicators (KPIs):

At the top of the Discounts report, you'll find essential Key Performance Indicators (KPIs) that offer valuable insights into the usage and effects of discounts within your selected license(s) and date range:

Number of Orders with Discounts

Represents the total count of orders completed with discounts within the selected license(s) and date range.

Effective Discount %

Reflects the average discount percentage per order, based on the selected license(s) and date range.

Average Item Discount $

Displays the average value of item-based discounts applied to orders within the selected license(s) and date range.

Average Order Discount $

Shows the average value of order-based discounts applied to orders within the selected license(s) and date range.

Graphs, Charts, and Visualizations

In addition to KPIs, the Discount report provides various visual elements to further analyze your business data:

Discount Trends + Margin %

Visualizes the trends in discounts and their impact on your profit margins.

Order Discounts Applied

Charts the distribution and application of discounts on orders.

Item Discounts Applied

Offers insights into the application and impact of item-level discounts.

Discounts by Category (Item-level discounts)

This chart breaks down discounts by categories to help you understand which products are driving your discount strategy.

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